RankEscalator SEO Privacy Policy

Last updated: November 10, 2026

RankEscalator SEO is provided by WebEscalate ("we", "us", or "our"). It helps Shopify merchants review and update SEO metadata for products, collections, pages, and blog posts. This Privacy Policy explains what information the app processes, why we process it, and the choices available to merchants.

Information we access from Shopify

After a merchant installs the app, Shopify provides the access needed for the app's features. Depending on the merchant's use of the app, this includes store information and product, collection, page, and blog-post content, including SEO titles, meta descriptions, handles, and related publishing information.

To authenticate the app and maintain a secure installation, we also process Shopify session information. This can include the shop domain, access token, token expiry data, and the Shopify staff account details returned by Shopify for the authenticated user, such as user ID, name, email address, locale, and account role.

How we use information

We use this information only to authenticate the merchant, display the requested SEO workspace, generate on-page SEO and readability feedback, and save metadata changes that the merchant chooses to approve. The app does not make SEO changes without a merchant action in the Shopify admin, except automatic SEO for new products, which runs only if the merchant turns it on.

Where information is stored

Authentication session records are stored in the app's database so the installed app can operate securely. SEO analysis and revision-history data created by the app are stored as app-owned metafields in the merchant's Shopify admin. So that merchants can review and undo changes, the app's database also stores a change log containing the content item's title, the previous and new SEO text, and the time of each change, along with setup progress, daily SEO health totals and app settings such as title templates. If a merchant turns on the SEO tools app embed, the app records the addresses of pages that returned a "not found" error, without any visitor information. If a merchant connects their own AI assistant, the app stores hashed connection tokens, a log of tool use, and any suggested changes; store content the assistant requests is shared with the AI provider that merchant chose and is subject to that provider's terms. We do not request or use customer, order, payment, checkout, or protected customer data.

Sharing

We do not sell or rent merchant, staff, or customer information. We do not expose store content through a public proxy. Store SEO content is shared with an AI provider only when a merchant connects their own assistant, and only the SEO data that assistant requests. Otherwise we share information only when required to operate the app with Shopify, to comply with applicable law, or to protect the security and integrity of the app and Shopify platform.

Retention and deletion

We retain authentication session records only while they are needed to operate an installed app. We delete the app's remaining session records when Shopify sends an uninstall or shop-redaction request. The change log, setup progress and health totals are deleted when Shopify sends a shop-redaction request after an app is uninstalled. SEO metadata and revision history stored in Shopify remain in the merchant's Shopify admin unless the merchant removes them.

We respond to Shopify's mandatory privacy webhooks for customer data requests, customer redaction, and shop redaction. Because the app does not store customer data, customer data requests and redaction requests do not require an export or deletion of customer records from our systems.

Security

We use Shopify authentication and HTTPS to protect information in transit. Access to app data is limited to the permissions approved by the merchant during installation.

Your choices and privacy requests

Merchants control every metadata update in Shopify and can uninstall the app at any time in Shopify Admin. A merchant may contact us to ask about access to, correction of, or deletion of information we hold. We may need to verify the request and will process it in accordance with applicable law and our obligations to Shopify.

Changes to this policy

We may update this policy when the app or applicable requirements change. We will post the updated version on this page and revise the "Last updated" date.

Contact us

For privacy questions or requests, contact WebEscalate at contact@webescalate.com.